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Online Business Opportunity Lead Strategies - What The Vendors Will Certainly Not Tell You
Business opportunity lead vendors don't always tell you the entire story. They usually don't explain where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.
Regrettably, these three aspects are important to judging the quality of a business opportunity lead.
First, let's find the source of traffic.
To make this easy, let's take an illustration from the real-world: billboard promotion.
Everybody already been through it, before, you're driving down the road, merrily singing along to no matter what song's on the radio (or, if you're an internet marketing enthusiast like me, the latest training audio on CD,) when all of a sudden a sign on the side of the road catches your eye.
Besides the exact billboard, and the advert put on it, can you guess the single greatest factor in its overall success? That's right: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, place that same billboard ad on the main commuter route leading into the city and you'll generate a totally different business opportunity lead.
This is also true online. Is your business opportunity lead broker putting their advertisement on rural country roads (some crappy celebrity chat site,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the ad promise the business opportunity lead? What is their requirement? They responded to the advertisement for a purpose, and while your broker might be hinting that they're interested in a home business, that's not always the case.
Back when I still got leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was clear to me that none of the leads I purchased were seriously interested in setting up an internet business. Actually, they had been responding to an advert offering them a chance to get a free computer.
Therefore, the offer is critical and can't be overlooked. It helps make the difference between a business opportunity lead which is interested, also excited, to discuss about your opportunity versus wasted money.
Lastly, knowing how often the business opportunity lead has (and ever will be) sold is critical.
In actual fact, your typical online business opportunity lead is not wanting to whip out their credit card and enroll in an opportunity straight away. Rather, they're inquisitive investigating carefully dipping their toe in the water and doing their research.
The point is, it often takes time -- a lot of time -- for an individual to choose to enroll in a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone join my team who had been on my email list, receiving periodic emails from me, for over eight months. Thus, don't let an agent say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get brimmed over by my competitors. No thank you.
So what's the answer?
Honestly, I quit purchasing leads altogether. After wasting literally lots of money buying every type of business opportunity lead around -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, bringing in your own leads is better. You handle the source of traffic, you control the offer (and so, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to join your business opportunity.
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