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Pre-Paid Legal Leads - Three Choices, What Is Most Productive?
Prepaid Legal leads can make the difference between good results and defeat in your small business. But, not all leads are born equal.
Whether you determine to buy leads or produce your own, there are three main "archetypes" or categories that you'll find valuable in growing your Prepaid Legal business:
1. Prospective customers. These leads are interested in one of your products or services. If happy, they may be mindfully introduced to your business with moderate success. But, they didn't start with an interest in making money, and they're going to need a lot of coaching.
2. Opportunity seekers. These individuals are looking for an opportunity to make money. They may or may not be really serious, that's for you to ascertain. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your duty will be to find the serious ones, overcome their objections and guide them into your program.
3. Active network marketers. These prospects are already in an program, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their credit card by joining a program.
The finest prepaid legal leads are those in the 3rd group: active MLMers.
Why?
Well, as discussed above, you are sure they have an interest in making cash with network marketing. You will never hear them ask, "Is this one of those ponzi schemes?" and other such nonsensical questions. They're beyond that; they know better.
They also understand the industry better than someone who's never been in MLM. So, once they sign up to your group and get up to speed, they'll produce results much faster (and with less guidance) than the average person.
Lastly, they probably know other active MLMers: their sponsor, front line, and even cross-line reps they befriended at their company event. These are the kind of people you want as a Prepaid Legal Associate in your organization.
They're in an opportunity, though, and not always looking to get started in something else. It's your job to softly, and with utmost care, pique their interest without setting off any alarms.
The best way to do this is to lead with an offer that assists them in their existing business... something not even related to your business. Something generic, like advertising tools or coaching.
Obtain their trust, and show your value to them by helping them move forward with their existing program. Show them that, unlike their existing upline, you are showing them things that produce results. But make it crystal clear that the only people who get your full focus are the people contributing to your own success.
At that point, joining your team will be the next reasonable step.
In summary, you can pursue potential customers, you can pursue opportunity seekers, or you can pursue active multi-level marketers. Of the three, active network marketers have the most potential to explode your group with the least effort. Focus your effort there, and your income will be transformed.
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